Nothing gives me greater pleasure today that to welcome you to our launch of RosieCentral.com. This is an idea that has been more than 10 years in its creation and a year in planning. And we’re so happy to have you join us.
And Matilda and I are having a blast designing our new site. While the canvas is no longer completely blank, we still have a lot of flexibility to where we take this website moving forward. It’s a place for discussion of all things Rosie the Riveter. It’s a store for the many historically accurate, imaginative and fun Rosie-inspired gifts and gear we’ve created.
It’s a place for us to speak out, and a place for you to speak up about what you’re thinking. In fact, we invite you to share your thoughts with the RosieCentral audience. We’ll be running polls and surveys to get your opinion. And you can always use the comments to share your ideas.
So How Did RosieCentral Come to Be?
Matilda and I first published our collective memoir, Rosie’s Daughters: The “First Woman To” Generation Tells Its Story, in 2007. As part of our efforts to market the book, we gave a number of presentations. That’s when Matilda had the scathingly brilliant idea that we should deliver our talks wearing Rosie-style red-and-white, polkadot bandanas.
Funny thing. Back in 2007 you couldn’t find a red-and-white polkadot bandana anywhere.
Because necessity is the mother of invention, we went to work to create our own Rosie bandanas. With the help of Matilda’s son, we designed our bandana and screen printed our first batch. I think we had maybe 25 printed…thinking maybe we’d sell a couple along with our book at the end of a presentation.
The book did well. And the bandanas took off. People were buying bandanas for Rosie the Riveter Halloween costumes. We hadn’t quite realized the popularity of our bandanas, but we had upped our bandana orders to 100 or 200 at a time.
The rest is history. We sold online. We created our original Rosie Employment Badge collar pin. And within a year, we opened our first store on Etsy.
Today we have five Etsy stores, and we’ve recently opened RosieCentral on Amazon.
What does “All Things Rosie” Really Mean?
After publishing Rosie’s Daughters, Matilda and I began teaching memoir classes and coaching aspiring authors. Matilda even developed a couple of video writing programs. In 2012, we published Writing Alchemy: How to Write Fast and Deep. You can find Matilda’s prolific blogging at Women’s Memoirs. But because our writing has its roots in Rosie’s Daughters, we’ll be incorporating some of our writing materials into RosieCentral.
And that’s not all. Our audience for Rosie gear has continued to grow. We have sports teams, event planners, schools, clubs, dance troupes, government departments and even businesses buying large numbers of bandanas and pins for their events. To support them, we created Buy Bulk Wholesale.
And increasingly, museums are carrying our Rosie gear. We’re in the process of developing an online catalog to help museums order. And that is here on RosieCentral too.
You see, we really are bringing together “All Things Rosie.” But most important of all are you. The women with the “We Can Do It!” spirit.
So let us know what you want. And we’ll do our part to ask and engage you in our growth. Stay tuned.
We Can Do It…Pass It On!